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How we think about it.

  • 2026-10-30 · ai-retrieval

    When an AI answers "where to train BJJ in Tokyo," which dojo does it name?

    Open an AI assistant this week and ask where to train BJJ in Tokyo. Six or seven academies get named. Whether a dojo is on that list is now partly a question of whether the AI can actually read the dojo's website — and most of the website shapes dojos run on are not built to be read that way.

  • 2026-10-30 · architecture

    Your brand domain stays yours — until the GMS vendor's subdomain hosts your content

    A bundled gym management system website will map your custom domain to its platform, which defuses the easy worry about a subdomain in the URL. The harder question is which domain a search engine indexes the content on — and where five years of SEO equity actually lands.

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